Paul Harvey & Alessandro Pungetti of Ten C
quality / timeless / available
Origin: Milan, Italy
The brand that speaks for itself
With pieces that feature no branding or logos, Ten C has put themselves in the forefront of well-crafted clothing. Inspired by the children’s story: “The Emperor’s New Clothes” written by Hans Christian Anderson, designer Alessandro Pungetti labeled it to be as meaningful today as it was two centuries ago.
“It’s Japanese perfection, and Italian innovation and quality. Nobody else is doing that, this is Ten C.”
Alessandro Pungetti and Paul Harvey, former C.P. Company and Stone Island designers, founded Ten C in 2010 with the vision of creating an outerwear collection that was well-made, stylish and timeless- without any gimmicks. The pieces had to speak for themselves, and were expected to be an exact representation of what was missing in the fashion industry. The duo’s first collection consisted of seven jackets, inspired by classic military silhouettes, and were made in Italy to meet the highest possible standards. A decade later, their processes are even more refined and the collection has grown, though, their original ideals remained.