Carlo Rivetti, Creative Director & CEO at Stone Island
sportwear / technical fabrics
Origin: Bologna, Italy
Where Milanese paninari, British football fans, and North-American artists meet.
A blend of research, experimentation, and functionally is what makes up for Stone Island. The Italian brand, established in 1982 in the Modena area, was the outcome of Massimo Osti’s* intellectuality. The former Art Director emphasized on creating a brand that symbolizes research in fibers and textiles to its extremity.
“Clothing is too expensive to respond only to aesthetic requisites, it must also be functional and last an entirety”
Along with the application of innovative designs, now know as the redefined understanding of sportswear. By having become a cult phenomenon in various sub-groups in the world thanks to the brand’s characterization, still today it remains its position as a contemporary point of reference for younger and older generations.