Mihara Yasuhiro, Founder & Creative Director of his namesake brand
reimagined classics / footwear first
Origin: Nagasaki, Japan
A footwear designer to be reckoned with
Born in 1972 in Nagasaki, Japan, Yasuhiro enrolled in Tama Art University’s textile design program in 1993. Yasuhiro set out on creating his own brand. In 1996, he launched archi doom with the backing of a manufacturer.
archi doom’s days, however, were short lived. Following graduation in 1997, Yasuhiro rebranded the company after his own name. Like its predecessor, the eponymous brand would concentrate on footwear throughout the late-'90s. Initially, the label was solid through a network of independently operated boutiques the SOSU MIHARA YASUHIRO. Akin to a prime number, “sosu” symbolizes an irregularity, much like Yasuhiro’s designs.
“The willingness, the desire to create new things or yet better things, taking those things and solidifying them is the way it should be.”
Mihara Yasuhiro parlayed the critical acclaim and his distinct aesthetic into a high-profile collaboration with Moncler in 2014, Moncler Y. Infused with Japanese graphics, and Yasuhiro’s love for juxtaposition, the designer breaks the sheen of Moncler’s traditional jackets by inserting tonal heavy-gauge knits.
Recently, Yasuhiro has rebranded his endeavours to a certain extent. His ready-to-wear line now goes by Maison MIHARAYASUHIRO.
