Charaf Tajer, Founder & Creative Director of Casablanca
Luxury Leisure / Refined Silhouette / Decadent
Origin: Casablanca, Morocco
Casablanca meets Paris
Charaf Tajer is a self taught designer and creative director that started his journey as the co-founder of the legendary streetwear label Pigalle alongside Stéphane Ashpool, as well as a collaboration with Virgil Abloh’s Off-White.
The designer quickly became well known for his blend of an old-school French sensibility and his sincere approach of fashion.
“I’m not DJ Khaled”
Casablanca’s aesthetic is a fusion between luxury and leisurewear, a perfect equilibrium of comfort and elegance. Casablanca re-interprets timeless environments of a luxurious heritage hotel suite or a crisp glass of champagne at a private country club terrace sunset. By adding a vivacity of colour keeps the brand youthful and easily inserted into a plethora of daily living.
The brands offers pieces for wearing when the days exertions are done, but the night has not yet begun. Those magical hours, marked by their sense of ease and heady anticipation, can be the most decadent part of the day. It’s a combination that belies the rich dual heritage of Casablanca’s French-Moroccan founder, Charaf Tajer.
