Ian Griffiths, Creative Director of Max Mara
Ambitious / determined / quality craftmanship
Origin: Reggio Emilia, Italy
Founded on the principle of respect for the women we dress
Max Mara, or Il Gigante Silenzioso (the Silent Giant) is the brainchild of Achille Maramotti*, founded in 1951. Like many Italian firms, Max Mara remains a family company although, interestingly, no member of the family is a fashion designer.
“Families don’t make projects for five years, they make projects for generations.”
Luigi Maramotti, current chairman of Max Mara, is the second generation to lead the family-owned business. Maramotti has been at the helm of the company since the passing of his father and, along with his siblings, continues their father's ethos of providing high-quality and design-forward clothing. Max Mara focuses on creating the kind of outerwear that women hold onto for decades before passing it down to future style-obsessed generations.
