Jerry Lorenzo, Founder of Fear of God
easy elegance / contemporary tailoring / American heritage
Origin: California, USA
Transformation of traditional tailoring
Los Angeles based Jerry Lorenzo, founded Fear of God in 2013 and quickly earned himself the titel of a streetwear symbol.
Jerry Lorenzo makes things he likes and remixes vintage pieces with just enough modernity to make it perfectly balanced. He describes his style as “solution-based” garments, the kind of clothes anyone can throw on without putting too much thought into it. It’s a modular way of dressing where each layer compliments each other.
“It’s ready when it’s ready.”
The collections are based on the transformation of traditional tailoring and the adaption of the artisanal techniques used. It is a modern approach to formalwear through the lens of functionality and streetwear.
While Jerry Lorenzo’s numerous co-signs played a role, his ability to create an innovative take on fashion has definitely shaped up the appreciation and fanbase of the brand.
