The Parisian urban aesthetic

Ami, founded on the principle of Mattiussi dressing his friends : ‘’I wanted to create a wardrobe for a real guy – a guy like you, a guy like me, someone you know; a friend or boyfriend. The guy I wanted to dress was around us.’’

“I really have to design things that my friends want to wear ,I am not an intellectual designer, I am not a conceptual designer; I always say I am doing clothes for people who want to dress up a bit and look elegant, chic and cool at the same time.”

— Alexandre Mattiussi

The designer, after stints at high-end houses like Dior and Givenchy started his own label AMI just two years ago and in that short time, the brand has quickly established itself as a go-to for guys seeking a relaxed, authentic and friendly approach to fashion.

AMI, meaning ‘friend’ in French, really reflects the vision of Alexandre Mattiussi on fashion.