Yoon Ahn & Verbal, Founders of AMBUSH®
elevated streetwear / musical influence / jewellery specialist
Origin: Tokyo, Japan
A remix of subcultural references
A decade ago, Korean-American jewellery designer Yoon Ahn was a jobbing graphic designer spending her downtime making experimental trinkets for friends. Today, her 'passion project' is one of the coolest streetwear brands — AMBUSH®, that's seen on rappers like A$AP Rocky, Skepta and Kanye West.
The name for her label came about as her desire and mentality to "take people by surprise." Together with her husband, Verbal, one of Japan's biggest rappers, the duo started making chains and rings despite not having any formal fashion training as there wasn't any decent accessories for Verbal.
“We belong to a generation of designers who grew up on skate culture and street clothes in the 1990s and 2000s, so naturally it gets manifested in our creations,””
AMBUSH®’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton, sacai, UNDERCOVER, Off-White, Nike, CONVERSE and Rimowa.
Yoon is currently in charge of the jewellery department of Dior, which is under the creative direction of Kim Jones.
