Puma x Fenty is a collaboration between Puma, founded in 1948 in Germany by Rudolf Dassler, and Fenty, the fashion label established in 2019 in France by Rihanna. The partnership merges Puma’s athletic heritage with bold, fashion-forward design and contemporary cultural influence. Under the creative direction of Rihanna, Puma x Fenty reinterprets sportswear through elevated silhouettes, confident styling, and statement-driven aesthetics.
